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Dimension Data
JP Creative commissioned SES to help design and build a Dimension Data branded marketing experience unit. Zones were created within the trailer for different parts of the sponsorship and for products that Dimension Data offered.
SES operational management helped book sites and organise all logistics for the crew to set up the unit in different sectors of the Tour de France.
This enabled Dimension Data to invite VIP clients to watch the section of the race and also to be taken back to the experience unit so they could be immersed in the Dimension Data brand.
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