SES were commissioned by GTA Global to build a mobile marketing unit designed by L3 into one of its existing second hand units. The unit had to be fully refurbished and recommissioned in a new floor layout specifically designed for Nissan Nismo.
SES took two months to implement the design which included a new walk around experience testing for speed, agility, fitness and mind control. The winner then had a race experience in a Formula One simulator with personal engineer to hand.
The Nismo lab visited motor racing events in the UK and Europe, was added to the marketing programme of Nismo at Le Mans and was present at one-off events including a motor racing event in Red Square outside the Kremlin in Russia.
The unit was then decommissioned, refurbished and put back into SES hire stock